Naughty Or Nice Special
Naughty Or Nice Gift Card Winners!
This holiday season, Planet Mitsubishi let everyone be naughty and nice! With every new vehicle purchase, happy customers received a $250 American Express gift card for themselves + a $250 donation was proudly made to a local charity in their name! Take a look at the lucky recipients...
Planet Mitsubishi Gives $16,000 to Local Charities to End 2015
December Promotion Hits Goal For Families In Need, Non-Profit Organizations
For Immediate Release – January 11, 2016
CHARLOTTE, NC – It was a December to Remember at Planet Mitsubishi – not just for the Charlotte-based auto dealership, but for the five dozen customers who purchased a new vehicle.
Every customer who made a purchase last month received two holiday gifts – a $250 American Express gift card for them to use personally and the chance to choose a local charity to receive a matching $250 gift card donation.
In all, 64 individuals bought new cars, resulting in a total donation of $16,000 to different organizations across the Charlotte-metro area.
“That basically went a long way to make Christmas brighter,” said Helmi Felfel, owner and president of Planet Mitsubishi and its parent company, Planet Automotive Group. “I can’t express in words how grateful I am to our entire Planet family for making this opportunity a reality.”
Planet Mitsubishi is no stranger to giving back. The dealership has long supported a number of Mecklenburg County non-profit and community-based organizations.
But its December 2015 promotion, called Naughty or Nice, raised the bar and distinguished Planet Mitsubishi among its automotive peers.
The dealership created the promotion in an effort to sell 64 new vehicles in December. The final sale – No. 64 – came at 8 p.m. on December 31.
“We just knew we were going to hit our number and what we wanted to do was give it all away. Do something truly good for the community,” said Felfel, a proud member of the North Carolina Automotive Dealer’s Association, the National Automobile Dealers Association and the National Association of Minority Auto Dealers.
Planet Mitsubishi identified three charities for customers to consider – Charlotte Rescue Mission, A Child’s Place and The Humane Society of Charlotte.
“Some of the customers picked out other charities like local churches and St. Jude Children’s Research Hospital,” Felfel said. The dealership purchased 128 total American Express gift cards to provide to customers and deliver to their choice of charity.
Felfel said he was especially touched when many recipients said they planned to use their own $250 gift card for something other than a personal purchase.
“Some of our customers indicated that they were going to use their gift card to help a family in need and some of our local schools,” he said. “We were obviously overjoyed to see them give back too.”
Charlotte, NC 28213
|Monday:||9:00 AM - 8:00 PM|
|Tuesday:||9:00 AM - 8:00 PM|
|Wednesday:||9:00 AM - 8:00 PM|
|Thursday:||9:00 AM - 8:00 PM|
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|Friday:||7:30 AM - 6:00 PM|
|Saturday:||8:00 AM - 6:00 PM|